Cruel Reality Of Today's World

Cruel Reality Of Today's World Illustrated By Steve Cutts

Steve Cutts is a talented illustrator, painter, sculptor and animator currently based in London, UK. His work is fascinating, thought-provoking and usually lends an important message. Steve doesn’t like consumerism’s hold over us, as you may be able to tell by his cartoons.

Cutts used to work at an advertising agency with global brand clients including Coca Cola, Google, Reebok, Magners, Kellogg’s, Virgin, 3, Nokia, Sony, Bacardi and Toyota. It’s no surprise he was left with so many ideas for these thought-provoking images. His illustrations capture all the stress, despair and frustration of our dog-eat-dog world, one in which we are persuaded to consume sh*t and destroy the planet in order to keep the corporate wheels turning.

Check out some of his work below and don’t miss the video at the end.



Wonder what's on the TV tonight…

Zombie Nation

The Circle Of Life

The King

Just another day in the office…

Santa’s real workshop

The Fatcat

The Trap

Dinner is served

Jessica and Roger relax at home

The Rat Race

The final handshake



Don’t miss the video

Have you ever felt like we're living through a nightmare of consumption? That you wish you could un-hook yourself and reconnect with a life that is somehow more real and vivid? Then perhaps you're ready to heed Earth's Wake Up Call.

Today we live in a time when there is little to no understanding of how the goods we consume and take for granted came into being. Without this we lack the knowledge to understand the true costs of our consumption, and the power to take action. As a result we have become disconnected from Earth – the origin of our health, wealth and all of the ‘things’ we depend on.

Wake Up Call takes us on a fast-paced, animated glimpse of the true costs behind some of our most prized possessions – our electronic gadgets. Joining the dots between the stages of extraction, production, consumption and disposal, it reveals that, although our gadgets appear sleek and shiny, their appearance is misleading.

If you like Steve’s work, please share this article. You can also check out his website or like his facebook page.


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